When it comes to Online Reputation Management, many of us have a lot of misconceptions about it. Some of us think it’s social media promotion or monitoring, while others believe it has something to do with public relations, and their are others who literally have no idea how it can impact business and sales.
The easiest way to explain Online Reputation Management (ORM) is to show you. Just Go to Google, search for your name or your company’s name or your product’s name and see what shows up in the search results. Do you see any results, or Do you something negative about you or your firm or products. Online Reputation Management is all about establishing yourself or your brand as a credible source.
Online Reputation Management has become a necessity for almost everyone from small businesses to freelancers to manage their firms or brand on social media platforms. ORM helps you to monitor different blog posts online, online forums on the field of work you doing. You can also review your competitors websites to build strong grounds for your brand, all in all ORM helps you to grow and helps you to create a credible image of yourself and your brand on social media platform.
When it comes to your personal brands or firms, one has to be authentic. In todays world of social media, you have to be yourself, you have to be genuine to provide your customers something new and refreshing. Only you can build your brand and your reputation. Online reputation also comes with a price, when it comes to promoting your brand on a social media platform one should always be aware of what kind of posts you are putting, what kind of products your are selling and how you are managing your brand, remember when it comes to your clients they will go through every inch of your website or they will do a thorough search about your brand, products you offer, service you provide and what makes you better than other brands.
When it comes to tools to manage your online reputation, Google offers the most effective too “Google Alerts” for online reputation management. To manage your online reputation you can set up google alerts and google will send you alerts regarding your search such as your firm or brand name, services you provide.
“ONE CAN BUILD NEW BRANDS, BUT IT’S HARD TO BUILD YOUR REPUTATION AGAIN”